I'm a graphic designer based in Rotterdam.

Being obsessed with bright colours, using them works as a tone of voice. A natural attraction or maybe even an addiction. And it's just soooo much more fun!
Combined with a curiosity and non-conformity about existing conventions, my work vividly expresses the questions that I have myself, while also proposing them to society. I aim to show a different perspective.
I try to often work with conditional design, leading to interaction and an element of surprise. Taking control sometimes means letting it go.

For any inqueries, collaborations or coffee dates:
+31 (0) 619 029 765

Graphic Design intern
sept 2015 - dec 2015

Daydream Designs
Graphic Design intern
sept 2014 - jan 2015

Willem de Kooning Academy
Graphic Design Bachelor, 2016 - current

University of Northampton
Graphic Communication Honours Program, 2016

SintLucas Creative Community
MBO Media Design, 2012-2016

Invisible Planets

What does it feel like to be stuck in a cycle?
Hybrid Publication: Book & website
Invisible Planets & Folding Beijing
by Hao Jingfang

A hybrid publication that explores the endless cycle of repetition, habit and patterns.

This book is a reflection of our planet.
This book is a reflection of generations.
This book is a reflection of habits.

"The truck drivers, tired and hungry, admired the endless cycle of urban renewal."

"And so, such a simple cycle turns out to be the entirety of the meaning of ceaseless travels."

From the Bottom Up

Should discontent be adressed in
an aggressive way?
Branding & concept

Concept for a new ideology that adresses anti-socialness during concerts. The ideology is based on a bottom-up approach: to each take responsibility for our own actions and try to make a situation better by looking at the inside, rather than kicking what is around you.

All the posters and flyers are based on three aspects of concerts: the audience, the artist and the venue. They correspond to three documents: the ticket, the setlist and the hospitality rider.
All of them are A4 printed pieces of (disposable) paper. This is applied to all the elements as well: easy to print, easy to distribute to it is easy to participate.

To contrast with the aggressive 'punk' aesthetic, the design focusses on an open and kind look.


How does the music industry look at women?

A zine that explores the view on women in the music industry, focusing on the (alternative) guitarheavy industry. All the images in the zine are subverted from ads for guitar brands such as Fender or Silvertone or guitar magazines and stock photography. By manipulating these images, the meaning of the images changes to reveal the way women are looked at in this particular culture.

This zine was remade in a smaller issue and displayed at an International Women's Day event in de Kroepoekfabriek in Vlaardingen.


How can a space be used as a process?
Flag design

A coffee bar and bike mechanic space with a striking colourful interior needs a matching colourful flag. The design for the flag was literally inspired by the space, by tracing the coloured blocks on the floor and walls and placing them directly onto the flag.
Now the outside matches the inside!

Look Around and Tell Me What You See

What does fascination for the ordinary look like?
Online archive & process design

A personal fascination for the (extra) ordinary in my city Rotterdam inspired me to think of a process that would get me to new locations, via crowdsourcing. I started by asking my friends and fellow students about their favorite detail of a building or street that they pass on their daily route.
After having gathered these descriptions and locations, I took my bike to search the town for these places and photograph them.

These places gave me some interesting pictures and I decided to put them online to create a database without adresses. For others to continue and find these spots. To emphasize the detail or element itself, I turned the photos into collages, and used the website to reveal their true surroundings.

Behind the Smile of an Icon

Can we still use the smileyface as it was intended?
Research & publication

As a part of the 'From the Bottom Up' branding, I researched the history of the meaning of the smileyface. Having appeared in many different forms since the sixties, I was interested in how and why it was used and how it can be used nowadays. Can it still have the same meaning that it had when it was first created or has the smileyface evolved into a cynical icon?